From Egungun to Big Brother: The Bespoke Brilliance of Vetements by London Tailor

Raji Yakub, the creative mind behind “Vetements by London Tailor,” isn’t new to making a
statement. In 2022, he took his talents to the iconic Big Brother Naija reality show, outfitting the
contestants in custom-made pieces that turned heads and sparked conversation. But Yakub’s
impact goes beyond the Big Brother house; his intricate “egungun” design for the 2021 season
became a viral sensation across Africa.
Yakub’s masterful interpretation of the costume, adorned with rich fabrics and intricate
beadwork, resonated with audiences. It wasn’t just visually stunning; it was a powerful
celebration of African culture on a massive platform. The egungun design exploded on social
media, with fans praising its beauty and sparking discussions about Yoruba heritage.
Yakub’s “Vetements by London Tailor” isn’t just about viral moments. He’s built a reputation for
exquisite bespoke tailoring, catering to a discerning clientele. His meticulous attention to detail
and commitment to using top-quality materials ensure that each garment is a unique work of
art, tailored to the wearer’s specific style and preferences. Whether it’s a sharp suit for a
business meeting or a show-stopping outfit for a special occasion, Yakub creates pieces that
empower his clients to look and feel their absolute best.
In 2022, Yakub returned to Big Brother Naija, this time dressing the entire house in his
signature Vetements style. The housemates sported a variety of looks, from elegant evening
wear to trendy streetwear, all showcasing Yakub’s versatility and ability to translate current
trends into unique, eye-catching pieces. By dressing the contestants in bespoke garments,
Yakub not only elevated the show’s visual appeal but also introduced a wider audience to the
world of bespoke tailoring.
Raji Yakub, through Vetements by London Tailor, uses his craft to celebrate African culture,
create conversation starters, and craft garments that empower his clients. With his unique
vision and dedication to quality, Yakub is sure to continue making his mark on the fashion
world, one bespoke piece at a time.