The 43-year-old Ye rapper and his fashion company, Yeezy, will partner with the Gap fashion brand to roll out a line called Yeezy Gap in the first half of 2021, the companies announced Friday (June 26).
The plan for Yeezy’s design studio, under Kanye‘s creative direction, is to create “modern, elevated basics for men, women and kids at accessible price points.”
Gap agreed to a 10-year deal starting this month, according to the New York Times, with the option to renew after five years.
Notably, Kanye once said in a 2015 interview that he would “like to be the Steve Jobs of the Gap,” and once dreamed of being its head creative director. Congratulations, Kanye!
Kanye recently donated millions of dollars to this cause.